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Creating a design brief might sound a bit daunting, but it’s really all about making sure our designers have all the information they need to bring your vision to life.
Here are the five key elements to consider when writing a brief for our design team at Hacketts.
Start with the end goal in mind. What do you want to achieve with this design? Are you launching a new product, promoting an event, or refreshing your brand? The clearer you are about your goals, the better our designers can tailor their work to meet your needs.
Who are you trying to reach? Understanding your audience is crucial. Are you targeting GenZers, food fanatics, music aficionados? Provide as much detail as possible about the demographics, interests, and preferences of your intended audience.
What are the main points you want to communicate? This could be a tagline, product benefits, or a call to action. Keep it concise and focused to ensure your message is clear and impactful. Make it clear in the brief if there is any element you wish to highlight.
Do you have specific brand guidelines or aesthetic preferences? Let us know about your preferred colours, fonts, and any design elements you like or dislike. Sharing examples of designs that could be a visual reference or inspiration can also be very helpful.
Don’t forget the nitty-gritty. Provide any necessary dimensions, formats, and deadlines. If there are any restrictions or specific requirements, include those too. The more detail, the better we can meet your expectations.
Writing a good design brief doesn’t have to be complicated. With these five simple steps, you’ll give our talented team at Hacketts everything they need to create designs that hit the mark. And remember, we’re always here to help if you need guidance along the way!
